BRAN FERREN ILLUSTRATION

CLIENT: CORPORATE MAGIC, INC.

Design Director: Troy Myatt
Illustration: Ricardo Martinez

DESCRIPTION

Coming off the award winning first issue of Lights, the second issue how to make a bigger impact. When Bran Ferren was selected as the issue’s cover story. TAMARACK’s Design Director, Troy Myatt, was presented with a challenge with time and budget. Starting big with a direction of having a fully 3D rendered head of Bran that rotated with a device’s gyro that also would reveal a detailed computer brain, the budget was immediately blown. Scaling down with a less-is -more direction that kept the basic concept of the original direction, Troy, worked with Spain illustrator, Ricardo Martinez, who’s meticulous attention to detail kept the style of the original direction. Troy then took the finished illustration and applied animation to reveal working gears under Bran’s Pantheon “helmet.” The animation and cover garnered numerous awards in the SPD Competition, Maggies and National Addy Awards.